6 – 8 February 2013

Decoration + Design

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A lesson in Pure Linen…


It seems fitting that one of the most luxurious linen imports comes from one of the most beautiful cities in the world.

St. Petersburg, Russia is the home of Marina Wiese, the proprietor of Pure Linen, Australia’s leading brand in luxury linen wares, home accessories and linen fabrics. Russia’s climate is perfectly suited to growing flax, so linen was an everyday fabric, much like cotton is in Australia.

Marina attended art school in Russia for eleven years, on top of that she has a Bachelor of Economics and studied interior design at TAFE here in Australia. It goes without saying Marina’s extensive background and passion for good design is the reason Pure Linen has seen such success both locally and internationally.

So, why linen? It seems it was destiny, or in her DNA perhaps? As a girl, Marina’s aunt would often give her exotic linen tea towels and tablecloths. As she was leaving Russia, Marina was given a 180 year-old linen handmade linen tablecloth and runner by her mother that had been handed down from her great-great-grandmother. The tablecloth has now been framed and is on display at Pure Linen’s head office.


Marina launched Pure Linen in June 2006 bringing unique, classical and contemporary products to the Australasian market. The brand specialises in napery and bed linen that people had either never seen before or thought they’d never see again.

Dealing exclusively with Russian factories, Marina has since moved on and now deals with linen manufacturers in many other European countries including Belgium, Lithuania, France and Italy.

Their entire range consists of premium European linen fabrics and readymade linens designed in Australia, in fact 40% of their ready-made linens are proudly handcrafted in Perth WA.

Our manufacturers, who include Masters of Linen members, have won awards for `Ecologically pure and safe production’ and take special care at every step to ensure that the wonderful natural qualities of flax are maintained.

Quantities and ranges of their Australian-made products increase annually. Pure Linen manufacture exclusive collections and products for retailers and also for eco-resorts, boutique hotels, up-market restaurants, cafes, bistros and event/hire companies.

Their clients have included Government House in Queensland and the Fox Studio (Sydney) where their beautiful Ladoga table linen collection was used for the filming of the Great Gatsby!


Why Pure Linen? The answer is simple.

“Firstly we love it, but also linen is natural, organic – from the amazing flax plant, eco-friendly, biodegradable and simply beautiful and stylish,” said Marina.

You can see more reasons why they’re in love with linen on their web site HERE.

Experience the Pure Linen range at Decoration + Design 18-21 July at the Melbourne Exhibition Centre, co-located with Furnitex.

“Showcasing our gorgeous fabrics to Australasia’s leading interior designers, furniture manufacturers, architects and the hospitality industry members is important and there’s no place better than Exhibiting at D+D to achieve that,” said Marina.

“At D+D Melbourne 2013 we’ll be showing off some new colourful fabrics, some trendy and gorgeous new unusual textures and our traditional ‘Earth’ collection, but with some surprising new items.

“Our bed linen range has also been extended so look out for some secret new items.

“Of course we will be continuing to surprise our clients with our stylish table linen, again with some new items .. and much more.”

For more information or to register, visit decorationdesign.com.au

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The art of sleep


There’s nothing quite like free-falling backwards onto freshly made bedding after a long day. It’s one of life’s simple luxuries.

Deluxe Beds have a heritage associated with some of the finest quality in bedding design and craftsmanship.

Six years ago, the boutique bedding company delivered their niche product into the market, adapting current trends to create unique products from all natural fibre materials.

“We feel natural fibres have a better quality and feel to them. In addition, they provide a high amount of natural antibacterial and antifungal qualities. They are longer lasting with a high durability.”



Deluxe Beds work closely with interior designers to create a special sanctuary in the bedroom, one that encourages the perfect night’s sleep.

“We are always sourcing new products to add to our range based on customer feedback. We are excited to introduce our custom-made bedheads as part of our new collection at Decoration + Design.

“We had a very positive experience last year at the show and felt that our product was showcased to so many people of many different industries and from all over the country.”

View the Deluxe Beds range on stand AC16 during Decoration + Design, co-located with Furnitex, from 18-21 July at the Melbourne Exhibition Centre.

For more information, visit decorationdesign.com.au

Register to attend HERE.


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Taking inspiration from nature


Founded in 1976 by the Coppola family, today the Italtex Trading Co Pty Ltd is run by brothers, Robert and Steve -the only two active family members.

Originally importers of textiles and manchester goods from Italy, the company took a major change of direction in the mid 1980’s. Since then, the main imports have been rugs and runners from Belgium, China, Turkey and India.

Italtex thrive on the opportunity to keep up with current design trends and use these styles to incorporate and develop new product into their own range.

“We are surrounded by inspiration in our daily rituals,” said Steve. “The experience of taking inspiration from nature, and fashion are constant source of inspiration.

“Picking up on trends for colours and style just seem to evolve naturally and gradually. We attempt to get better, more cutting-edge looks to be ahead of the game.”

Italtex source a lot of natural yarns – jute – sisal – wool – because this is the flavour of the season – “Everyone wants natural,” he says.



The team are working on a few special projects at the moment including textweave – a woven vinyl floor mat/wallcovering that is a very rich texture and provides visual interest, without exhibiting too dominating a pattern.

The original concept for the design was the desire to interpret the luxury of fine knitwear into a woven textile that was modern and easy to clean. All textweave floormats, including vinyl rugs and contemporary area rugs, are hardwearing and durable.

Woven vinyl fabric forms a textured grid, bringing a natural, slightly tropical look to the bedroom.

Italtex will launch their new rechargeable all-weather LUNA architectural resin moulded furniture shapes at Decoration + Design.



The lit furniture range comes in a variety of sizes, shapes and colours including eggs, spheres, cubes, buckets, pots, table lamps and more. Some are actually designed for the swimming pool!


View the range on stand AJ20 during Decoration + Design, co-located with Furnitex from 18-21 July at the Melbourne Exhibition Centre.

See a combination of artwork, furniture, rugs, lighting and decorative pieces that all work in union with each other and create a clear insight to the Italtex collection.

For more information, visit decorationdesign.com.au

To register, visit tradeevent.com.au

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Contemporary outdoor classics…


Twenty-three years ago Contemporary Classics International was formed as a company dedicated to sourcing furniture design of our world that is classic and still for today. Focusing on what artisan hands have created from materials proven to survive.

They soon discovered HOLiLi Outdoor Emotions during their debut showcase at the Singapore International Furniture Expo and it was the beginning of a new collaboration.

“At that time, HOLiLi had only been going three years but straightaway showed a fresh design mix with a quality hard to find,” said Grant Furniss.

“The name HOLiLi is the name of the person who did the original design thinking and he continues today as part of the team. Beauty is an intrinsic part of the design formula and subsequently their current success.

“Having great design to work with makes working with the challenges of the design industry enjoyable and satisfying,” he said.


The designs are challenging in form because of the unseen Aluminum framing and weaving techniques to finish. A huge amount of skill and hard work goes into each piece, thus justifying a price that isn’t the lowest, but worth it.

The Rehau fiber that is used for weaving, stands up to the harsh environment with very little maintenance. The cushions that complete the comfort are filled exclusively with quick dry foam which means no need to bring them in on a wet day.

The fabric is either Sunbrella or Sunproof which both have a testimony of survival. The heavily welded aluminum frames are powder coated avoiding the world of rust.

“Our focus this year has been to introduce our range to Australia and also the Pacific island resorts,” said Grant. “HOLiLi is not a big range so it’s always confusing for the customer as so much of it they love and it makes deciding difficult.

“The comfort is the most enticing part as all the models hit the right spaces.”


View the HOLiLi Outdoor Emotions range on stand B26 during Furnitex, co-located with Decoration + Design, from 18-21 July at the Melbourne Exhibition Centre.

“We’ve chosen Furnitex after attending the show for many years as a visitor. We realised it’s a golden opportunity to give those interested a chance to see and touch a glimpse of what we have to offer,” said Grant.

“I am confident those who desire excellence in design and finish, at the right price, will be tempted.”


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Design that stimulates the senses…


How do you update your home without investing in a complete overhaul or re-painting the walls?

Often it can be as simple as rearranging your space with a few key pieces that make a subtle or bold statement, depending on your end decor goal. Handcrafted homewares are great decorator items to refresh a tired interior.

Lemongrass Homewares specialise in one-of-a-kind handicrafts from India from coloured enamel platters and bowls, to Australia’s largest range of highly polished aluminium, high gloss, coloured and enamelled decor products.

Many of their products are designed in Australia and individually handmade by skilled overseas craftsmen, commissioned for the Australian decor market.


In 2006, Lemongrass Homewares started out with a seven-piece enamelled aluminium collection and the small family-run business has steadily grown to where they now develop most of their products in house.

And the name says it all.

“We chose the name Lemongrass as something which is easy to remember and something most can relate to as a distinctive flavour in many foods,” said Steven. “Lemongrass is a herb that stimulates the senses and likewise we design our products to create that wow factor.”

We took five with the team to talk inspiration, design, and their love for Decoration + Design.

What’s the best part about working in the interiors/furniture/design industry?

Its a challenging but at the same time an exciting industry that is constantly on the move. We love the aspect of keeping up with all the latest trends and ever evolving colours. It provides us with the opportunity to travel overseas to gain inspiration from other related markets from which we can apply to developing our unique range of seasonal shapes and colours.

What inspires you? How does this influence the design?

We are inspired from the feedback we get from our customers who love our range. Believe it or not we actually listen to the feedback our customers provide as they ultimately echo the opinions of the final consumer. Whether its a customer who runs a retail outlet or an interior designer we regard all feedback as a valuable source of free advise.

Good feedback or bad feedback inspires us to keep doing the good things better and the not so good things as opportunities to learn and improve. Our most popular designs have been inspired by customer feedback together with our own learnings and experience.

What kind of materials do you source for your product range? Why?

The majority of our products are made from food-safe highly polished aluminium with high gloss, coloured enamel finish. The highly polished metallic and coloured gloss finish give each piece a distinctive and eye catching appeal.

The pieces can be used as stand alone decor to create that special focal point and they are versatile enough to use for serving or presenting food. Aluminium is a superior conductor of both heat and cold which means that the pieces are ideal to use for both hot or cold serving of both wet or dry foods.


Are you working on any special projects/ranges/collections at the moment?

We are constantly evolving and developing our range of colours and shapes. Colour and Gift boxing has started to become a popular part of our business which we will continue to develop to help further promote our branding.

You are about to showcase at Decoration + Design Melbourne, why did you choose this event? What can we expect to see when visiting your stand?

We love this event! Its our most favoured Trade Show. We started with our first Decoration + Design show about 5 years ago and have never looked back. As exhibitors its a relaxing environment to work at. From the moment you walk in on setup day to the time you walk out the door after pack-up you are always well looked after by all the event organisers.

The visitors are always well received and the relaxed atmosphere of the show provides for better trading. It’s an event we do as it opens up a variety of different markets for our products that we would normally not achieve.

Visit Lemongrass Homeware on stand AC42 during Decoration + Design from 18-21 July co-located with Furnitex at the Melbourne Exhibition Centre.

For more information visit, decorationdesign.com.au

To register, visit tradeevent.com.au

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Lighting as you see it


When designing your dream home or space, lighting is equally as important to achieving the final vision as is finding the right couch or wallpaper.

We all hope for the end result to reflect our personal style, and lighting is a big part of this expression.

An electrician for over 30 years, Sam Carpinteri – Director ClassicLite Australia – has worked his lighting magic for numerous clients across a diverse design spectrum.

He has seen the evolving trends first hand, and has enjoyed watching the rapid evolution of the lighting and furniture industry.


“Lighting has changed so much with the introduction to LED being more prominent in all lighting today,” he said.

“We are constantly looking at energy efficiency now with the introduction of our LED range. Our new Spanish Brand OLE features great earthy pieces using natural cord.

“Our PENTA range uses hand blown Murano glass, all made to order, straight from Milan, Italy.”

ClassicLite Australia are exploring more of these high quality European brands and working to bring these designs to the Australian market. They are already well known in their country and are prominent at the lighting fairs in Europe, so we would love to see more of their collections in residential and commercial projects Australia-wide.


ClassicLite will showcase their new range at Decoration + Design Melbourne for the 3rd time.

“We think it (Decoration + Design) brings a great range of people to us, from designers to builders to architects all looking for something new and exciting,” he said.

“At ClassicLite we always have some new and innovative in Lighting, something with function but yet stylish. Visiting our booth you will see the latest designed LED decorative fittings from Spain, natural earthy lighting from Spain, and some great murano glass pieces from Italy.”

View the ClassicLite collection on stand AC15 during Decoration + Design co-located with Furnitex from 18-21 July at the Melbourne Exhibition Centre.

For more information visit, decorationdesign.com.au

To register, visit tradeevent.com.au

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Textile treasure hunters


Since they dropped on the scene 2 years ago, designer duo and best friends Lauren Bennett and Genevieve Fennel have quickly won over the hearts of the interiors community with their eclectic range of high end, handmade textiles and soft furnishings.

The Walter-G textiles are lovingly designed and made in both India and Australia. Working with the skilled hand dyers, block printers and weavers of India, Walter G aims to foster a movement that reintroduces colour and pattern to western consumers by using everyday objects as a conduit.

The girls took time from their international schedule to chat with Decoration + Design blog.



How did it all start? Tell us the history of your brand?

Genevieve was born in Sydney and grew up next door to the zoo! Her mother was a textile designer and she grew up being surrounded by beautiful patterns, textiles, paints, curios and colours. Genevieve’s mother really fostered within her a deep love for all these things from an early age. I (Lauren) was born in Sydney and grew up in the beautiful salty shores of Avalon beach.

With my father an architect, mother a woman of many trades and a brother who is an artist/film producer, I grew up being surrounded by an innate appreciation for design, paint, colour and all things visual. Being constantly surrounded by the sea, sun and the naturally weathered landscapes created my style and approach to design.

Even from an early age we had both had a love (or obsession one could say) for all things textile. Every year we would work three of more jobs to save our pennies for a yearly trip to somewhere steeped with culture, tradition and of course home to beautiful crafts. First was Vietnam followed by South America, China and then India. After all these wonderful adventures and rooms that were bursting at the hinges, we thought it was a little greedy not to share these special treasures with the rest of the world.

Within a year of each other we both experienced the sad passing of our grandfathers and both inherited a small sum of money. We decided to invest this into something we truly believed in and something that would make them proud as punch. Hence the name is a tribute to these two wonderful men – ‘Walter’ and ‘George’.

What’s the best part about working in the interiors/furniture/design industry?

We are a niche producer of beautifully hand printed and dyed fabrics. Each piece is a little different and keeps us out of the mass-produced market! Fabric is our core product, however, we also have fun converting this fabric into cushions, ottomans, lampshades, chairs and much more!


What inspires you? How does this influence the design?

The adventure. Textiles take you to the four corners of the earth and beyond, to long forgotten times. Each different technique and piece tells a different story. It is much like reading a great book, you cant put it down, and you never know what adventure awaits you on the next page.

We design all the fabrics together and collaborate closely with the artisans, drawing on their intimate knowledge of the traditional printing processes. We take inspiration from antique wood blocks, Indian and Australian landscapes and ways of life, our travels and our dreams, to come up with Walter G’s patterns and colours.

We are not predictors of trends… at the heart of Walter G is just two friends conjuring up mad patterns and wild colours and creating fabrics that make us smile – I guess being on trend is down to luck and timing.

What kind of materials do you source for your product range? Why?

All our fabrics are printed in a town called Sanganer, which is just outside Jaipur, Rajasthan. This is pretty much the block printing hub of India. The majority of our designs are mud printed using natural dyes. Basically mud printing involves mixing a mud paste and then printing with it using wooden hand blocks. After this, wood chip is sprinkled all over the the fabric and dried in the sun.

From here the fabric is dipped into a big 10 foot indigo dye vat and again dried in the sun. This process can be repeated a number of times depending on how many tones of colour you want. The mud acts as a resist, so wherever you see white in the print is where the mud had been printed. Mud and natural dye are a match made in heaven.

Our wild lamp bases are all hand picked by us in Jodphur, Rajasthan. They are vintage Indian army canisters, tea urns and wattle vessels. We team these with some even wilder vintage turban shades. This is one of our guiltiest pleasures! Trawling through an abundance of Aladdin’s caves to find the pinkest, brightest turban really gets our hearts racing.


Are you working on any special projects/ranges/collections at the moment?

Always! We recently spent a month in India sampling our new fabric range and fossicking through an abundance of Aladdin’s caves searching for some wild and whacky new bespoke pieces. The new range is currently floating on the Indian Ocean and will arrive just in time for Decoration + Design!

You are about to showcase at Decoration + Design Melbourne, why did you choose this event? What can we expect to see when visiting your stand?

Melbourne’s good food and wine of course! Well apart from that, the Melbourne design scene seems to love our weird and wonderful creations. It is also a really great platform to chat to other people within the industry and broaden our creative circles.

Melbourne can expect a big burst of colour this year from Walter G with our new block printed linen range being launched there, along with some quirky new lamps and some seriously yummy stools upholstered in Walter G’s infamous indigo and hand sourced vintage pieces.

View the Walter G range on stand AE39 during Decoration + Design, co-located with Furnitex, from 18-21 July at the Melbourne Exhibition Centre.

For more information, visit decorationdesign.com.au

To register, visit tradeevent.com.au

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Furniture of timeless elegance



For over 20 years, Xavier Furniture has supplied Australia’s decorators and designers with their French style, antique reproduction and modern furniture with a traditional twist.

Proudly Australian owned and founded by Wendy Neilson in 2004, Xavier Furniture was initially established to provide the Queensland interior design market with unique and exclusive quality pieces. However, as word spread, they quickly became highly sought after and coveted by designers, decorators and clients nationwide.

The Brisbane-based company now proudly offers state of the art quality bedroom, dining room, living room, study and occasional furniture, such as hall tables and wine tables both formal and casual.


Xavier Furniture were a popular feature of Decoration + Design Sydney, co-located with the Australian International Furniture Fair. We loved their modern elegance with a traditional twist, see our previous article HERE.

Now they return to the D+D fold with their new collection at the Melbourne trade event from 18-21 July, co-located with Furnitex.

Read our interview with the Xavier Furniture team at Furniture Online, visit furniturefaironline.com.au

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Your art solution


There’s nothing quite like original artwork to bring a little personality to your interior.

Family-owned company, La Grolla has been providing high quality framed art to the retail, commercial and home furnishings industries throughout Australia since 1982.

Whatever your style, whether it’s contemporary, minimalist or eclectic, La Grolla has the art solution.

We took 5 with Michelle of La Grolla to talk inspiration, materials, and special projects.

What’s the best part about working in the interiors/furniture/design industry?

The opportunity to keep up with current design trends and use these styles to incorporate and develop new product into our own range.

What inspires you? How does this influence the design?

Our clients inspire us as their individual styles are unique which influences our design minds to come up with fresh and exciting new pieces.

What kind of materials do you source for your product range? Why?

We source designs that suit the current trend set by the interior design industry and also bring new and interesting looks to test the market.

This can be in the way of artwork, furniture, lighting, rugs or decorative pieces.

Are you working on any special projects/ranges/collections at the moment?

We spend time to travel to various countries around the world for product development and find unique collections that compliment our current range.

You are about to showcase at D+D Melbourne, why did you choose this event? What can we expect to see when visiting your stand?

We have done Decoration + Design before and find it to be successful in showcasing our range.

You will see a combination of artwork, furniture, rugs, lighting and decorative pieces that all work in union with each other and create a clear insight to our collection.

View the diverse La Grolla design and artwork collection on stand AB36 during Decoration + Design, co-located with Furnitex, from 18-21 July at the Melbourne Exhibition Centre.

For more information, visit decorationdesign.com.au

To register, visit HERE.

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Milou Ket goes digital…


Respected international trend forecaster and life style consultant, Milou Ket has launched her new website, Ket Styling & Design.

Drawing on her 40 years in the field of fashion, design and innovation working with customers such as Samsung, Walt Disney, Ikea, Marimekko, Volvo and Swarovski, the new site is a visual feast with corresponding intelligent analysis for the discerning design devotee.

Be inspired by various categories such as architecture, design, innovation, textiles/surfaces, colours, fashion, interiors, window displays and video’s.


“As an international speaker I travel the world and report from my trips and from international trade fairs and design events,” says Milou. “It (website) will be a work in progress, with regular new additions on the latest trends.”

Some of Milou’s products, lectures and presentations will also be available via the new site.

Decoration + Design blog readers can take advantage of a 2-month free trial subscription, visit: milouket.tv

Given Milou’s recent schedule that takes her from the Asian Luxury Hospitality Projects in Singapore to Surtex in New York and the Evteks in Istanbul next month, her website is sure to be brimming with international reports.


We caught up with Milou en route to Milan Design Week to chat career highlights, design trends and the importance/relevance of trends today.

Head to Furniture Online to read our exclusive interview, visit furniturefaironline.com.au


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